Probably the Best Movie Tie-in Ever

Several 7-Elevens around the United States have been converted into Kwik-E-Marts to promote the July 27 premiere of The Simpsons, the full-length animated feature film based on the hit television series. The stores’ exteriors have been temporarily altered to look like the Kwik-E-Mart that is featured on the cartoon, and snacks from the show, such as Squishees, Buzz Cola, and KrustyO’s cereal, can be purchased inside. You can read the full AP news story here.

Now this is brilliant marketing. Hello, Mr. Jack in the Box, are you listening?